Strata GeoCivils (Pty) Ltd was founded in 2010 to serve primarily as a concrete testing laboratory for the quality control of the ready-mix concrete industry. Over the years, the business has diversified tremendously and now operates as an accredited civil engineering materials laboratory focusing on concrete, soils and aggregate. Strata GeoCivils (Pty) Ltd offers a wide array of services and has expanded into the geotechnical investigation arena with its skilled technicians heading up regular geotechnical investigations on a variety of projects.

Strata GeoCivils (Pty) Ltd has a rich brand heritage dating back to the 1980's when the founder, Mr Elwyn Hoft was a well-known figure in the South African National Superbike Championship. Strata GeoCivils (Pty) Ltd's bold green colour is a mark of the team he raced for during that period.

Mr Hoft passed away in 2021.

Since then, the lab has restructured, realigned and refocused. We continue to see Mr Hofts vision for Strata GeoCivils (Pty) Ltd through, exceeding what he ever thought possible, using the ethos he instilled in us to keep our feet on the ground and our eyes on the prize.

The logo used from 2010 - 2018 was derived as a summary of the key elements of Strata GeoCivils (Pty) Ltd's testing. Namely, Nuclear density Testing, Concrete and road materials.

In 2019, Strata GeoCivils (Pty) Ltd underwent a rebrand and now boasts a new, modern, simple logo which highlights various layers of "strata" as well as the profile of a concrete cube. It also incorporates the "S" for Strata GeoCivils (Pty) Ltd while depicting a road, indicative of road material testing.